You have invested your savings, time, and effort in your food truck business. Being the new kid on the block has never been easy for anyone. In the same token, being an oldie in this kind of business is also fraught with difficulties because of the stiff competition and the changing palate of finicky customers. But with hard work and determination, you can take your new or existing food truck business to greater heights by consistently marketing your brand, giving top-notch service, and providing good food. Here are four awesome ways to help you take your food truck business to the next level:
Capitalize on Social Media
With the advent of technology, one of the best ways to market your food truck business without bleeding your pockets dry is through social media. Invest your time and effort in crafting social media blasts because you can target the right audience with localized campaigns. This type of marketing is so much cheaper than traditional advertising, but it packs even better results. These days, people tend to believe word of mouth testimonials and reviews more than the olden types of hard-selling ads.
Double your social media efforts by doing giveaways, holding raffles, announcing where you will be, and posting special menu items. Entice people with these amazing offers and give them a good reason to make their way to your truck. People love food porn so be sure to bombard your social media accounts with high quality photos of your menu offerings. This will get your target clients salivating and oh so hungry, giving them the right push into your direction.
Attend Food Truck Events and Catering Gigs
If you’re looking to amplify your brand, do not discount food truck events that provide a venue for all food truck owners to sell their products. On top of that, don’t disregard catering gigs and fun festivals that need food on the premises to keep their attendees happy. These action packed events bring in more money than your usual food truck corner. More importantly, it will help you gain more clientele because, not only can they taste and smell the aroma of your awesome food wafting in the air, you can also hand them your sample menu and business card.
The best part about food truck event and catering gigs is the networking. It is a great opportunity to meet people, from customers to other food truckers. Although some of them may be competition because they sell the same products, it is still a wonderful chance for you to get tips and advice from fellow food truck enthusiasts. It is never a bad thing to gain new friends and allies.
Offer New Menus Often
If you’re a brand new food trucker, you have to test the market and see what items work and what don’t. If you’ve been in the business for awhile, it is for the best to always reinvent yourself. Offer new food specials every day or every week to keep your clients on their toes. You don’t want them getting bored of the same food choices. Take note of what sells and what clients like by getting their feedback. The kitchen is your domain, so don’t be afraid to go all out in this department. In the food truck business, the name of the game is food quality. The only way you can clobber competition is if you are consistent in tickling your customers’ palates.
Aim for Awesome Customer Service
The customers shall always be kings. Even if you’re a humble food truck, and not a full scale restaurant, you still have to aim in giving the best possible customer service to your clients so that you will be considered a reputable business. Sometimes, it’s not even about the food or the products but the relationships customers have with the food truck owners. If you keep your clients engaged and invested in your business, then they will care more and keep on coming back.
Don’t forget to talk to your regulars and ask them for their honest, constructive criticisms. If you’re friends on social media, don’t forget to comment and like on their posts. If your food is already amazing and you have terrific customer service then you will certainly have no problems gaining and retaining your clients.